Rami Bitar is the managing partner of Capital Partners and its subsidiaries,
including Bitar International and Tawfeer Supermarkets. A market leader in
retail, trade, and distribution, Bitar leads a sizeable workforce in his mission
to nourish the community. In addition to the different prestigious executive
training programs he has enrolled in, such as the General Management Executive
Program at INSEAD, Bitar holds a bachelor’s degree in business management and
marketing from the Lebanese American University and an Executive Master of
Business Administration degree from the American University of Beirut.
Beginning in 1998 and while pursuing his university degree at 18 years of age, Rami
seized professional responsibility to lead the Bitar family business and restructured
the business to adapt to best-in-class practices. Today, Bitar has over 20 years of FMCG
experience that spreads across Europe, Middle East and North Africa region with an
extensive background in trading, branding, and distribution. His contributions have
allowed his family’s endeavors to vertically expand into packaging, empowering him to
launch a leading brand in the rice and grain industry, Deroni, a leading brand in
Romanian and Bulgarian markets. Under his leadership, the business has taken over a
sizable market share in numerous industries and countries. Bitar’s success has been
defined by his resolute mindset, which has pushed him to take strategic directions to
ensure that sustainability and corporate governance are kept at the forefront of his
With his international exposure, namely in the Middle East and the European Union, Bitar’s success stories have inspired him to return to Lebanon and invest in his home country in 2015. His latest work has allowed him to expand into the discount store vertical with Tawfeer stores, which are now a leading household name with more than 22 stores operating in Lebanon. His current goal for Tawfeer is a breathtaking 100 branches in Lebanon by 2030.
While upholding his business objectives, Bitar retains his beliefs in advancing human capital by maintaining a happy and fulfilled workforce with clear and actionable steps. Under his auspices, Bitar International has integrated CSR initiatives within its functions by working with different NGOs and international organizations, such as the World Food Program (WFP), the International Committee of the Red Cross (ICRC), United Nations Global Compact (UNGC), the United States Agency for International Development (USAID), as well as different educational and sports-related initiatives.
In an effort to give back to his community, he has also succeeded in becoming a member of the UNGCP Lebanon council, which has allowed him to introduce considerable and dynamic initiatives, including his latest endeavor to provide more than 100 children aged between 10 and 18 with the chance to enhance their football skills and foster their athletic talent.
Years of experience