Beginning in 1998 and while pursuing his university degree at 18 years of age, Rami seized professional responsibility to lead the Bitar family business and restructured the business to adapt to best-in-class practices. Today, Bitar has over 20 years of FMCG experience that spreads across Europe, Middle East and North Africa region with an extensive background in trading, branding, and distribution. His contributions have allowed his family’s endeavors to vertically expand into packaging, empowering him to launch a leading brand in the rice and grain industry, Deroni, a leading brand in European markets. Under his leadership, the business has taken over a sizable market share in numerous industries and countries. Bitar’s success has been defined by his resolute mindset, which has pushed him to take strategic directions to ensure that sustainability and corporate governance are kept at the forefront of his business operations.

With his international exposure, namely in the Middle East and the European Union, Bitar’s success stories have inspired him to return to Lebanon and invest in his home country in 2015. His latest work has allowed him to expand into the discount store vertical with Tawfeer stores, which are now a leading household name with more than 30 stores operating in Lebanon. His current goal for Tawfeer is a breathtaking 100 branches in Lebanon by 2030.

While upholding his business objectives, Bitar retains his beliefs in advancing human capital by maintaining a happy and fulfilled workforce with clear and actionable steps. Under his auspices, Bitar International has integrated CSR initiatives within its functions by working with different NGOs and international organizations, such as the World Food Program (WFP), the International Committee of the Red Cross (ICRC), United Nations Global Compact (UNGC), the United States Agency for International Development (USAID), as well as different educational and sports-related initiatives.

In an effort to give back to his community, he has also succeeded in becoming a member of the UNGCP Lebanon council, which has allowed him to introduce considerable and dynamic initiatives, including his latest endeavor to provide more than 100 children aged between 10 and 18 with the chance to enhance their football skills and foster their athletic talent.